Savory Square

Waku Waku +NYC Dots

Many events celebrating Japanese pop culture make it difficult to get decent food. Who wants to pay for another over-priced hot dog? This is where Waku Waku +NYC is different. We’re going to have some of the top Japanese food makers and restaurants in NYC serving you delicious food right in front of the Brooklyn Expo Center! Whether it’s mouth-watering ramen, decadent chocolate, or crispy yakitori, the culinary experience at Waku Waku +NYC will be unlike any other event you’ve seen.

What’s even better, access to the Food Festival area of Waku Waku +NYC will be free and open to the public! So whether you just want some good eats, or you love everything about Japanese pop culture, then you’re going to have a great time at Waku Waku +NYC.

Booth #205 / 7001
2167 Broadway
New York, NY 10024

Beard Papa’s strives to always provide “fresh and natural” cream puffs to the world through their 240 stores in 17 countries. Prepared with the greatest of care, selection of cream puffs cross international borders with familiar flavors such as milk chocolate, chocolate banana and classic vanilla, but also exciting varieties such Calpico soda, cookie crunch, and green tea & honey. Beard Papa’s explores the balanced harmony between cream and puff, and the results are always delightful. Try Beard Papa’s cream puffs out at Waku Waku +NYC!

Booth #105
Kuro-Obi Ramen Dojo in Row NYC:
700 8th Ave New York, NY 10036

Ippudo NY:
65 4th Ave New York, NY 10003

Ramen has its origins in China as pulled noodles called lamian, which were adapted to Japanese tastes to eventually become ramen. Because there were no hard and fast rules for how to create ramen, Japan has seen an almost countless variety of ramen types flourish in different parts of country. The common unifying theme of ramen has been a large bowl of noodles in broth that is warm and satisfying.

Beginning in 1985 when Shigemi Kawahara, also known as the "Ramen King," combined his own delicious Tonkotsu (pork based) ramen with a strong sense of interior design to create a sophisticated yet inviting atmosphere, Ippudo is now the premier ramen restaurant franchise in the world, responsible for elevating ramen to the status of gourmet food on an international scale. Ippudo’s special pork broth removes the strong smell of pork yet maintains a light aftertaste, which has made ramen popular with customers young and old.

Since then, Ippudo has expanded to 43 shops throughout Japan, as well as restaurants in New York, China, Hong Kong, Seoul, Malaysia, Sydney, Taiwan, and Singapore. Notably, Ippudo is featured on ZAGAT’s 2015 list of top 100 NYC restaurants. Their diverse menu includes both traditional bowls and exciting new experiments in ramen, such as their "Shiromaru Hakata Classic" and their "Wasabi Shoyu Ramen." The motto of Ippudo is "keep changing to remain unchanged," a philosophy that emphasizes continuous improvement and the need to never rest on one’s laurels.

True to their word, Ippudo has actually gone as far as to break one of their own cardinal rules. Kuro-Obi is Ippudo’s take on take-out ramen. Normally asking for a bowl of ramen "to go" at Ippudo is a big no-no, but Kuro-Obi features a new “tori paitan” chicken and pork soup base that is designed to withstand the rigors of travel. In doing this, Kuro-Obi seeks to bring the "five-minute ramen" culture of Japan to New York in a way that does not sacrifice flavor for convenience.

Try both Kuro-Obi and Ippudo at Waku Waku +NYC!

Booth #101


Like many foods, takoyaki has a fascinating history that reflects the resourcefulness and ingenuity of a people faced with adversity. While Japan was not traditionally a wheat-eating culture, a few historical events, notably the Second World War, made it more commonplace. Takoyaki was created on the streets of Osaka when one particularly inventive food vendor decided to add octopus and some other complementary ingredients to a mix of wheat batter, and revolutionized Osakan street food.

Osaka remains as the takoyaki capital of the world to this day, and Kukuru in Dotonbori, Osaka is considered to be the finest takoyaki shop around. In a city that values both taste and affordability, Kukuru boasts Takoyaki Meisters that elevate the beloved dish without betraying its humble origins. Kukuru now has 50 shops all over Japan, where their combination of fine ingredients and refined cooking techniques that involve strict timing and ultra-precise measurements but also care and passion, create takoyaki that are fluffy and chewy, crispy and flavorful, topped with their own special takoyaki sauce. Takoyaki is simple yet luxurious, and the ideal middle point between fast and slow food. Try it, courtesy of Kukuru at Waku Waku +NYC!


With a mission to provide sweets that are both delicious and healthy, LaPoppo’s motto states, “We want to make your heart smile.” Specializing in the use of sweet potatoes, LaPoppo chefs create a wide variety of treats, notably their daigaku imo, the Japanese equivalent of candied sweet potatoes. Daigaku imo literally means “university potato,” and refers to its role in the early 20th century as a delicious and nourishing snack for university students in Tokyo.

With the goal of making the best daigaku imo possible, LaPoppo uses a special variety of sweet potato from Ibaraki Prefecture specifically selected for its excellent flavor, and then perfectly glazes them in sugar. These “natural stick potatoes” (LaPoppo’s name for them) will be available at Waku Waku +NYC, so that you can experience both the sweet and the savory.

T.I.C. Group Restaurants
Booth #102
Otafuku x Medetai: 220 East 9th St New York, NY 10003

Curry-Ya: 214 East 10th St New York, NY 10003

Yonekichi: 238A East 9th St New York, NY 10003

Hi-Collar: 214 East 10th St New York, NY 10003

Otafuku x Medetai

If it looks like a fish but tastes like cake, then it must be taiyaki. A popular Japanese fish-shaped pastry made from tapioca pearls and traditionally filled with red bean paste, taiyaki reached national prominence in 1976 when a children’s song about it became popular throughout the country. Taiyaki is now a mainstay of festivals and events across Japan, as well as a common snack on the way home.

Otafuku x Medetai has brought taiyaki to New York City, delighting customers with a snack that’s both fun to eat yet deceptively satisfying. The standard red bean paste provides a subtly sweet filling that complements well the crisp yet fluffy waffle-like outside, but Otafuku x Medetai also offers a hazelnut chocolate and banana filling that will please even the most powerful of sweet tooth.


There are endless varieties of curry throughout the world, and Japan is no exception. Less spicy than the typical image of curry to suit typical Japanese tastes, curry is viewed as a comfort food, whether it’s made from scratch or prepared through convenient blocks of curry roux. Curry-Ya pushes Japanese curry to the level of gourmet dining.

Using a sauce made from chicken and oxtail soup, as well as a variety of vegetables, fruits, and spices, extra care is put into the curry at Curry-Ya to make sure every bite is as inviting as the last. Stewed for 8 hours to infuse every drop with the best flavor possible and served with fluffy Japanese short-grain rice, the only thing that can make this curry better would be more curry.


Rice is the bread and butter of Japan, but in recent years it’s become popular in Japan to transform rice into a kind of “bread” in itself, bridging the cultural gap between the classic onigiri rice ball and the hamburger bun. Yonekichi has brought the rice burger to New York City, and it’s already changing the way people think of sandwiches.

Brushed with just a light hint of soy sauce and grilled to order, the satisfaction of eating a nice piece of meat (or seafood!) over a bed of rice fuses with the pleasure of just biting down and tearing through a delicious burger.


Hi-Collar is a Japanese café, or kissaten, named after a term popularized during the Japanese Jazz Age that symbolizes Japan’s flirtation with the West. In order to keep the attendees at Waku Waku +NYC cool in the heat, Hi-Collar will be bringing their specially brewed iced coffee to Brooklyn! Iced Coffee at Hi-Collar comes in three varieties, the strong and deeply flavorful “Mizudashi,” the clean refreshment of their Japanesed Iced Coffee, and a special Aeropress variety with complex characteristics.

All of these items will be served together at Waku Waku +NYC courtesy of T.I.C. Group Restaurants! Try one, try them all, do what satisfies you!

ITO EN (North America) INC.
Booth #202
20 Jay St #530
Brooklyn, NY 11201

Green tea is a staple of Japanese culture, consumed on a daily basis for its comforting taste and health benefits, and ITO EN is the #1 brand in Japan through their “Oi Ocha” green tea. In 2001, ITO EN began bringing their dedication to authenticity to North America. In 2002, the “TEAS’ TEA” line if natural, unsweetened bottled tea was launched.

“Green tea” as a category already consists of a plethora of subtle yet noticeable differences that transform the flavor of tea, but ITO EN also provides many other types through their TEAS’ TEA brand. Both long-time enthusiasts and those new to tea will be able to taste the difference between not only TEAS’ TEA and other brands but also the differences in each variety offered. Whether it’s the clear taste of “Green & White Tea” or the flower, fragrant flavor of “Golden Oolong Tea,” ITO EN and TEA’s TEA will satisfy your palette and your curiosity at Waku Waku +NYC.

Booth #203
366 West 52nd St
New York, NY 10019
(Other locations available)

There are endless varieties of ramen, but none are quite like paitan ramen. Made by boiling bones over a long period of time, this process infuses the broth with amazing amounts of flavor, while also creating a uniquely milky consistency. Totto Ramen’s paitan ramen is made from chicken bones, evoking the restaurant’s very name (Totto means “Birdman”).

Totto Ramen provides the authentic experience of Japanese dining through its atmosphere and food. The restaurant is famously known for their large bowls of hot, inviting ramen, their use of rayu chili oil and their large servings of tender pork. Totto Ramen is bringing their signature paitan ramen to Waku Waku +NYC, showcasing the joy, comfort, and excitement that comes from eating their ramen.

Booth #201
11 East 47th St
New York, NY 10017

43 West 55th St 2nd Floor New York, NY 10019


The Japanese word which means “victory” and also the name of a cutlet covered with “panko” meaning bread crumb, is not only a popular dish in Japan, but also a good-luck meal for sports teams and all others who aim for the top.

KATSU-HAMA serves pork and chicken “katsu” to hungry Manhattan diners whether they’re sitting down for a nice meal or need something satisfying on the go. Pairing their crispy and juicy cutlets with rice, Japanese curry, noodles, and more, KATSU-HAMA seeks to make everyone of their customers taste the thrill of victory, and will be serving a couple of their representative “katsu” menu at Waku Waku +NYC.

Booth #103
844 2nd Ave Room 3
New York, NY 10017

Yakitori is chicken grilled over special Japanese binchotan charcoal and typically served on skewers.

With origins dating back to the 17th Century, yakitori in its current incarnation first became popular in 1955, and has since become not only a Japanese favorite but a global phenomenon as well.

The idea of yakitori has become somewhat diluted over time, but Teriyaki Boy serves authentic yakitori to its New York City customers with crispy skin, juicy meat, and traditional yakitori-cooking techniques.

True to their name, they also serve their yakitori with a teriyaki sauce that doesn’t skimp on quality.

Teriyaki Boy will be at Waku Waku +NYC, so why not try it out? You might find a new appreciation for an old favorite.

Booth #7003
509 Madison Ave
New York, NY 10022
(Other locations available)

While chocolate is traditionally not a part of Japanese cuisine, Sapporo-based chocolate maker ROYCE' has taken the idea of chocolate to a whole new level, providing high-quality products that combine the familiar comfort of chocolate with bold yet subtle flavors using the finest ingredients possible. Having opened stores in Singapore, China, Malaysia, Thailand, Philippines, Brunei, Indonesia, Taiwan, South Korea, Russia, India, Australia, and the United Arab Emirates, ROYCE’ arrived in New York City in 2012 and has seen continuous success.

Chocolate from ROYCE' is graceful and elegant. Whether it’s white, milk, or a 63% cacao dark chocolate, even the simple act of eating a candy bar becomes a whole new experience with ROYCE'. However, their chocolate is also not limited to familiar presentations. ROYCE' chocolate-covered potato chips are the perfect blend of sweet and salty, and their line of maccha chocolates bring two unlikely yet well-matched partners together.

ROYCE' will be selling their chocolates at Waku Waku +NYC, and it’s the perfect opportunity to forever change how you think of chocolate.

Booth #104
93 Wythe Ave
Brooklyn, NY 11249

Matcha is a finely ground, powdered Japanese green tea with numerous health benefits and a coffee-like energy boost without the crash. However, it’s also an integral part of Japanese culture, being the drink of choice for the traditional Japanese tea ceremony. Its bitter and robust flavor is both the perfect accompaniment for many Japanese foods as well as a satisfying drink on its own.

MatchaBar was founded in 2014 by brothers Max and Graham Fortgang with the mission of sharing their love of matcha green tea with the rest of New York City. MatchaBar is known for taking matcha into new and exciting directions, introducing signature flavors from a Vanilla Almond Matcha Latte, to an Iced Fuji Apple Ginger matcha and back! As part of their ongoing efforts, they’re bringing MatchaBar’s selection to Waku Waku +NYC, a perfect opportunity to learn what has made matcha such an enduring and beloved beverage in Japan and around the world.

Booth #204
156 East 45th St
New York, NY 10036

123 William St
New York, NY 10038

BentOn was established in Lower Manhattan in 2006 as a Japanese BENTO delivery company. "BentOn" stands for "BENTO=Japanese boxed meal" and "ON=continuous". BentOn became one of the leading Japanese Catering companies in NYC in 2011. In 2012, BentOn opened BentOn Cafe as a retail authentic BENTO store in Midtown Manhattan. In 2013, a second store was opened in the Financial District. 2014 saw the launch of BentOn Catering for events and private parties.

In 2015 BentOn has announced a new concept: BENTO for NEW YORKERS. With BentOn’s "BENTO on Demand," customers can choose their favorite items from BentOn’s "main" and "side" sections, allowing people to have BENTO just the way they want it. All items are fresh, healthy, and nutritionally well-balanced.

Since 2009, BentOn has collaborated with the non-profit organization "TABLE FOR TWO," through which a portion of BentOn’s sales are donated to schools in Africa to provide meals.

BentOn allows you to have the healthy BENTO you want 365 days a year. Try them at Waku Waku +NYC!