<< Back to All Guests

Shunsuke Hasegawa

Waku Waku +NYC Dots

Shunsuke Hasegawa

Category: Fashion

"PUTUMAYO Fashion Show"
Event #504
8.29.2015 2:30pm-3:30pm 60 mins

Autographs #204
8.30.2015 1:30pm-2:30pm 60 mins
Location: Brooklyn Expo Autographs


Shunsuke Hasegawa is the main designer for the Harajuku street-fashion brand "PUTUMAYO." Fusing Lolita, punk, and gothic styles, the PUTUMAYO line is known among fans as a "punk Lolita" brand, which allows PUTUMAYO to appeal to various fan bases. The concept behind PUTUMAYO as stated by Hasegawa is "cute but poisonous." Hasegawa has a hand in all PUTUMAYO products, so that every original accessory can be enjoyed and loved by fans worldwide.

The first PUTUMAYO store opened at the world-famous shopping center Laforet Harajuku in 1990, and in 2000 Hasegawa launched PUTUMAYO’s first online store. Since then, PUTUMAYO stores have opened all over Japan, in Shinjuku, Nagoya, Osaka, and Fukuoka.

Hasegawa’s PUTUMAYO brand has appeared in a variety of magazines, including Gothic & Lolita Bible, KERA, Harajuku POPUNITED, CUTiE, Popteen,, Tsubasa, Lis Ani!, and Lolita Fashion Book. Hasegawa has also collaborated with other media such as the RPG Tales of Symphonia and the visual novel Amnesia to design special PUTUMAYO clothing based on the outfits of the characters from these popular games. Most recently, PUTUMAYO has a cross-collaboration with the SANRIO anime Show By Rock!, creating special belts and collars based on the series’ gothic punk band "SHINGANCRIMSONZ."

Hasegawa believes strongly in having PUTUMAYO used for the benefit of personal expression, and jokingly asks for forgiveness for any English mistakes printed on his clothes.