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Sebastian Masuda

Waku Waku +NYC Dots

Sebastian Masuda

Category: Art

"NHK WORLD Kawaii International: Misha Janette, Sebastian Masuda" Panel #901
8.30.2015 10:00am-11:00am 60 mins
Location: Wythe Hotel Conference Room

Time After Time Capsule
8.29.2015 11:00am-4:30pm 330 mins
8.30.2015 11:30am-3:45pm 285 mins
Location: Transmitter Park

"Waku Waku Night"
DJ Night #903
8.29.2015 6:00pm-10:00pm 240 mins
(Sebastian Masuda + Yuka 8:15pm-8:45pm 30 mins)
Location: Verboten


Sebastian Masuda (b. 1970, Chiba, Japan) is an artist and director of the Sensational Kawaii‐themed concept shop 6%DOKIDOKI. Having led an avant-garde performance group in the 1980s, Masuda opened 6%DOKIDOKI in 1995 as a field of artistic expression in the Harajuku district of Tokyo, Japan. This vision spread not only within his own shop but also across cultures, first in Japan and then world-wide. Perhaps most notably, Masuda’s work was embraced by American Pop star Gwen Stefani.

Masuda has created campaigns and kawaii visuals for some of Japan’s top brands, designed sets for film and theater, and helped to launch the career of kawaii superstar Kyary Pamyu Pamyu. Kyary’s videos, with art direction and set design by Masuda, have received over 200 million views on YouTube. As a pioneer of "kawaii culture," Masuda speaks internationally at museums, conferences and other events as a global proponent of Japanese pop culture who champions the message "Always hold a revolution in your own heart."

Masuda has worked as an art director for the following projects: TOWA TEI "Wordy" music video (2012), NHK’s Kawaii International TV show (2012); WIZ ~The Wizard of Oz~, a theatrical production in Japan (2012); "Mou Hitotsu No Naito Rune" (The other side of Rune Naitou) art exhibit in Shibuya, Tokyo (2012) as director; NTV’s show PON! (2013); "Colorful Rebellion -OCTOPUS-" at CUTE CUBE HARAJUKU (2013); "Melty go-a-round TREE" at Roppongi Hills (2013); "Colorful Rebellion Seventh Nightmare” in New York City at the Young at Art Museum (2014). In 2014, he launched the long term project "Time After Time Capsule" in Wynwood, Miami. In April of 2015, he also launched a "Time After Time Capsule" in New York City.